코트라(KOTRA)를 통해 본 해외시장조사_예)미국

코트라(KOTRA) 들어는 본듯 한데 무엇을 하는 곳인지 궁금하시죠?

코트라는 중소·중견기업의 해외시장 진출과 글로벌 일자리창출을 선도하는 일류 무역투자진흥기관으로

글로벌 비즈니스 지원으로 국민경제 발전에 이바지한다는 미션을 가지고 있습니다.

 

글로벌 비즈니스를 같이 하는 든든한 동반자 PARTNER

 P 

Proactive innovation

우리는 능동적이고 끊임없는 혁신을 통해 글로벌 시장을 선도합니다.

 A 

Accessibility & openness

우리는 적극적인 대내외 협업과 개방으로 공공성을 추구합니다.

 R 

Recognizing customer needs

우리는 고객의 입장에서 생각하고, 고객을 위한 성과를 창출합니다.

 T 

Taking on-site action

우리는 현장에서의 소통과 실행으로 변화하는 환경에 적극 대응합니다.

 N 

Notable contribution

우리는 상생과 협력의 자세로 국민과 기업을 위해 공헌합니다.

 E 

Excellent sense of responsibility

우리는 국민의 안전과 국가의 무역투자진흥을 위해 끝까지 책임 을 다합니다

 R 

Reliable global expert

우리는 신뢰받는 글로벌 전문가로서 고객 가치 창출에 앞장섭니다.

 

http://www.kotra.or.kr/kh/main/KHMIUI010M.html

KOTRA

 

코트라 홈페이지 상단에 보시면, 사업신청, 무역투자빅데이터, 바이코리아, 해외시장뉴스 등

관련 사이트들이 즐겨찾기처럼 구성이 되어 있습니다.

 

 

 

무역투자빅데이터로 들어가시면 해외 유망 시장 추천을 빅데이터를 통해 추천해 주고 있습니다.

“ 빅데이터를 활용하여 우리 기업의 유망 해외시장을 발굴해 드립니다. ”

• 품목별 수출 유망 국가 추천
• 품목별 국가별 기업 진출 현황 제공

 

 

해외시장뉴스로 들어가셔서,

http://news.kotra.or.kr/kotranews/index.do

KOTRA 해외시장뉴스

국가.지역정보 -> 진출전략으로 들어가시면 각 나라별 진출전략 정보를 파일로 다운받아 이용하실 수 있습니다.

예를 들어 미국으로 진출하고 싶다면 [2020 미국 진출전략] 으로 들어가셔서 확인하실 수 있고, 파일도 제공되니

다운받아 이용하시면 되겠습니다.

 

2020 미국 진출전략.pdf

2.72MB

 

 

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 제46대 대통령 선거 국면 돌입에 따른 정책 변화 주목 ········································ 5
나. 미국 경제성장 둔화 우려 확대 ··············································································· 6
다. 5G 상용화로 관련 장비 및 서비스 시장 성장 본격화 ··········································· 7
라. 풍부한 셰일 자원을 바탕으로 에너지 시장 성장 ··················································· 9
마. 바이오제약 및 디지털 헬스케어 수요 확대 ···························································· 10
바. 친환경･윤리적 가치에 대한 사회적 인식 강화 ······················································· 11
사. 디지털 기반의 소비자 직접 판매 방식 부상 ·························································· 12
II. 비즈니스 환경 분석 ······································································································ 13
1. 정치･경제･산업･정책 환경 ···························································································· 13
가. 정치 환경 ··············································································································· 13
나. 경제 환경 ··············································································································· 14
다. 산업 환경 ··············································································································· 16
라. 정책･규제 환경 ······································································································ 22
2. 시장 분석 ····················································································································· 25
가. 시장 특성 및 전략적 가치 ····················································································· 25
나. 교역 ························································································································ 27
다. 투자진출 ················································································································· 29
라. 프로젝트 ················································································································· 32
마. 스타트업 ················································································································· 39
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 41
가. 교역 ························································································································ 41
나. 투자 ························································································································ 46
다. 주요 경제협력 의제 ································································································ 48
III. 진출전략 ························································································································ 51
1. SWOT 분석 및 전략도출 ···························································································· 51
2. 주요 이슈･산업별 진출전략 ························································································ 52
3. 한-미 경제협력을 통한 진출전략 ··············································································· 61
4. 진출 시 유의사항 ·········································································································· 68
첨 부
1. 수출유망품목(상품) ······································································································ 72
2. 수출유망품목(서비스) ·································································································· 77
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 80
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 81
부 록
對미국 K패키지(양국 간 상생협력방안) ············································································· 82 

<목차>

 

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3

1. 개요 ······························································································································ 3

가. 시장 전망 ··············································································································· 3

나. 주요 경제지표 ········································································································· 3

2. 2020년 주요 이슈 및 전망 ·························································································· 5

가. 제46대 대통령 선거 국면 돌입에 따른 정책 변화 주목 ········································ 5

나. 미국 경제성장 둔화 우려 확대 ··············································································· 6

다. 5G 상용화로 관련 장비 및 서비스 시장 성장 본격화 ··········································· 7

라. 풍부한 셰일 자원을 바탕으로 에너지 시장 성장 ··················································· 9

마. 바이오제약 및 디지털 헬스케어 수요 확대 ···························································· 10

바. 친환경･윤리적 가치에 대한 사회적 인식 강화 ······················································· 11

사. 디지털 기반의 소비자 직접 판매 방식 부상 ·························································· 12

II. 비즈니스 환경 분석 ······································································································ 13

1. 정치･경제･산업･정책 환경 ···························································································· 13

가. 정치 환경 ··············································································································· 13

나. 경제 환경 ··············································································································· 14

다. 산업 환경 ··············································································································· 16

라. 정책･규제 환경 ······································································································ 22

2. 시장 분석 ····················································································································· 25

가. 시장 특성 및 전략적 가치 ····················································································· 25

나. 교역 ························································································································ 27

다. 투자진출 ················································································································· 29

라. 프로젝트 ················································································································· 32

마. 스타트업 ················································································································· 39

3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 41

가. 교역 ························································································································ 41

나. 투자 ························································································································ 46

다. 주요 경제협력 의제 ································································································ 48

III. 진출전략 ························································································································ 51

1. SWOT 분석 및 전략도출 ···························································································· 51

2. 주요 이슈･산업별 진출전략 ························································································ 52

3. 한-미 경제협력을 통한 진출전략 ··············································································· 61

4. 진출 시 유의사항 ·········································································································· 68

첨 부

1. 수출유망품목(상품) ······································································································ 72

2. 수출유망품목(서비스) ·································································································· 77

3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 80

4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 81

부 록

對미국 K패키지(양국 간 상생협력방안) ············································································· 82 

 

미국의 정치, 경제, 산업, 정책환경과 시장특성 및 한국과의 경제교류에 관한 기술과 함께

진출전략에 따른 수출유망품목까지 담고 있어 유익한 자료가 제공되고 있습니다.

 

 

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